BLACKPINK's Lisa has been enlisted as a brand ambassador for Louis Vuitton, following in the footsteps of artists including Pusha T and Gong Yoo.

A spokesperson for the brand commented that 'across the board, Lisa sets trends and approaches her craft with fearless authenticity', adding how 'her achievements speak to values at the core of Louis Vuitton - a passion for creativity combined with a commitment to excellence in one’s craft'.